Bold Branding - Savage Gears @ XPARK

When our client Jerry reached out for his latest venture, we knew it was going to be a bold project. This time, the mission was to paint a branding mural on a long-sided corrugated concrete wall, bringing life to an otherwise plain surface.​

Set under a large steel-roofed shelter, the gym is open-air with turf flooring and an industrial edge. The wall doesn’t wrap the space—but it anchors it. 

We worked across three wide sections of the wall, each with its own set of height and surface challenges. To handle the vertical reach and the uneven grooves of the corrugated concrete, we set up scaffolding that allowed us to move safely and efficiently along the wall. This setup was essential not only for precision in painting but also for layering the design evenly across the entire span.

The second day brought unexpected rain, but it didn’t compromise the mural. The high-performance exterior paint held up flawlessly, with colours that stayed sharp, bold, and vibrant even after getting wet—much like the Savage Gears gym itself: resilient, reliable, and built to endure. Despite the setback, we still completed the mural within three days, proving that with the right team and the right tools, strong results always follow.

Although the final design appears clean and simple, creating it required strategic layering and precision, especially on a grooved concrete surface. Every stroke had to align across the uneven texture to maintain clarity and balance. The finished look blends bold text, a neon-style barbell graphic, and a clear 24-hour message—simple but commanding, speaking with presence rather than complexity.
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The branding instantly elevates the gym’s vibe, transforming a once-blank wall into a key visual landmark. From nothing to a street-style statement piece, this project shows how a single wall can set the tone for an entire space when design meets purpose.

Do you need help to beautify your space? Contact me at [email protected]